Blogs on Window Covering Installations
A monthly blog that is valuable for window treatment installation tips, do’s and don’ts when working at clients’ homes, and essential tools.
The Delta Airlines Effect: Building Customer Loyalty in the Window Covering Industry
When I first started flying, I didn't care much about the airline. Price was everything. Whichever carrier got me from Point A to Point B for less, that was my choice. Things changed when I was living in Boston, before the pandemic. Delta was the only airline offering...
The Day I Finally Learned to Let Go (and Why You Should Too)
Let me confess something that might sound familiar…For years, I walked around saying (proudly) “Nobody will ever do this better than me.” I know, I know. Every installer, dealer, and small-business owner has said that at some point. We wear it like it’s a badge of...
You Cannot Break Me
Back in 2006, I made a bold choice. I wanted to specialize in motorized shades installation. Maybe it's because I went to vocational school for robotics in Brazil. Automation fascinated me. So when I learned about remote-controlled shades, I was hooked. What didn't I...
Window Coverings Dilemma: Supermarket or Airport Lounge?
Ever bought a bottle of water? You can find it for 50 cents at the supermarket. That same bottle might cost you $2 at the convenience store, $5 at a stadium, and a significant $10 or more at an airport. Same product. Same size. The only real difference? The location....
The $3,200 Lesson That Changed Everything
It was a Tuesday morning — early. The kind of early when the coffee’s still brewing and your brain hasn’t caught up to your calendar yet. That’s when my phone rang. I recognized the name right away — a fellow dealer who’s been in the trade for years. We’ve traded...
What Metallica Taught Me About Business: From a Window Treatment Guy Who Went to the Show
Hey friend, A few weeks ago, I went to see Metallica live in Tampa. Now, you might be thinking, "What does a heavy metal concert have to do with the window treatment industry?" Stick with me. I walked into that stadium expecting loud music, cool lights, and a...
The Power of Planting Seeds
Hey friend, You ever feel like you’re doing all this damn work — being generous, teaching what you know, doing right by people — and wonder if any of it really lands? If anyone’s even paying attention? Evidence That People Notice This week, I got three unexpected...
IWCE 2025 Recap: Window Treatment Installation Automation & Installer Evolution
Just returned back from IWCE 2025 in West Palm Beach, and man… if you're in the window treatment game and didn’t make it out this year, let me fill you in: The future? It’s automated. I had the honor of teaching two classes, and I’ve got to say—installers are HUNGRY...
Team Installers vs. Independent Contractors – Trading Secrets
Twenty years ago, the thought of handing off my installations to someone else was unthinkable. Who could possibly meet my standards? Fast forward to today, and I’ve learned that the right team doesn’t just meet expectations—they elevate them. But is building a team...
Unlocking the Full Potential of a Virtual Assistant
Last month, I shared how strategic delegation reshaped our business, particularly through the addition of a Virtual Assistant (VA). Since then, many of you have asked, "What exactly does a Virtual Assistant do?" Today, we’re diving deeper to dispel myths, clarify...
